Concert Tour Pre-Production and Advancing

graphic of the concert tour pre-production and advancing process by andy reynolds concert tour manager

Planning a tour involves the artist, artist management, booking agent, and concert promoter working together to decide on tour dates, cities, and venues, ticket price, marketing strategy, as well as negotiating the performance fee itself. Once all this is completed, the artist’s concert tour manager will start pre-production and advancing activities. Both are vital processes … Read more