It’s not yet December and I am starting to see a trickle of emails in my inbox along the lines of ‘Hi, just to let you know I am available and looking for any touring work’. From experience these emails will increase leading up to the holidays and then really explode in number in January.
I find it all a bit depressing. We (freelance touring crew) all do it and never seem to remember; it doesn’t matter who you have just been working for, when they stop touring, you are out of work. If you do not plan ahead you can suddenly find yourself without work for a couple of months.
I get these emails because, as a tour manager, I am in a position to hire people. I have, in the past, sent our similar emails. I had to let people know that XYZ tour had finished and I was available.
Now, I am always advising people not to wait until the last minute to send out a bunch of emails. I tell anyone who will listen to get their network together, be proactive, subscribe to Pollstar and Audience, get those recommendations and have your work lined up in advance.
So why the other day did I find myself contemplating an email campaign to let people know I was available for work?
Old habits die hard I suppose.
It is still depressing though.