Getting to play any gig is an achievement in itself these days. More and more bands are competing for headline shows or opening slots. You should feel proud of yourself any time you manage to get yourself a booking for yourself or your band.
Getting the gig is the beginning though. You then need to make sure you take advantage of each show you get. Turning up an performing is only a part of your night. Each show you play should achieve three goals:
1) Impress the audience.
2) Get new fans.
3) Sell merchandise.
I see constantly see bands, turntablists and singers waste the opportunity their live appearance presents by failing at step 1 – being un-professional and therefore not impressing the audience. If your audience is not impressed you are not going to achieve steps 2 and 3.
Here is a list of actions you can take at every show to make sure you achieve all three goals.