I want to help you understand how to get bigger and better shows, get a music agent and learn how the live music business works. I’ve made a short video to explain the basics of the whole gig booking process and have posted an expanded transcript after the break.
I have posted my concert contracts, riders, tour budget, tour book day sheets, itinerary sheet and advance sheets in the Crew Advantage members section. You can become a member here: http://livemusicbusiness.com/become-a-member Join up, download and enjoy!
Finding and organising shows for your band can be a time consuming and frustrating experience. You have to play live and you need to reach as many existing and new fans as possible. Yet, with all the indications that the live music business will continue to grow (worldwide concert ticket sales were $4.4bn in 2009, up 17% from 2008), actually getting those gigs can be difficult. Once you are offered a show by a promoter you still need to agree a payment and sort out a contract.
A music agent is a live music business professional who will find you paid gigs and other live engagements. These gigs are known as bookings, hence the term booking agent. (It is generally accepted that a talent agent is any agent who can find work for their client – film, TV, book writing for instance. A talent agent who concentrates on finding gigs and tours for their client is a booking agent [Waddel, Barnet, & Berry, 2007]. This article shall deal with booking agents.)
The booking agent does not actually put on shows. An agent acts as an intermediary between the thousands of artists and the limited worldwide body of promoters of concert venues, festival, clubs and colleges. [Hopewell & Hanlon, 2003]
I recently arranged a series of master classes for my 2nd and 3rd year Audio & Music Production students at Bucks New Uni. RF was the theme of one of the master classes and you can read all about it on page 14 of this month’s Lighting & Sound International: http://www.lsionline.co.uk/magazine/issue/ (You will have to … Read more…
I am currently editing and adding to a new edition of ‘The Tour Book’. The following information can be found in chapter 7 – At the Show – and I thought it worth repeating here. “So why does the performance sound so different at sound check than it does at show time? Physics plays a … Read more…
Getting to play any gig is an achievement in itself these days. More and more bands are competing for headline shows or opening slots. You should feel proud of yourself any time you manage to get yourself a booking for yourself or your band.
Getting the gig is the beginning though. You then need to make sure you take advantage of each show you get. Turning up an performing is only a part of your night. Each show you play should achieve three goals:
1) Impress the audience.
2) Get new fans.
3) Sell merchandise.
I see constantly see bands, turntablists and singers waste the opportunity their live appearance presents by failing at step 1 – being un-professional and therefore not impressing the audience. If your audience is not impressed you are not going to achieve steps 2 and 3.
Here is a list of actions you can take at every show to make sure you achieve all three goals.